Nuffield Health sought to develop a brand campaign aimed at communicating its complete healthcare offering: from hospitals to gyms
From early stage territory exploration through to creative development, CSR undertook an extensive programme of research with gym members, patients and staff, aimed at identifying a comms route that would challenge perceptions of Nuffield Health. Working with Nuffield Health’s creative agency, Now, we informed and inspired the development of the hugely successful ‘Small Victories’ campaign
Early results show that the campaign has driven brand cut through and improved consideration. Traffic to the key products has increased with a significant uplift in leads generated across the product portfolio. A not so small victory!
To support the biggest strategy change in its history, Argos needed a campaign to signal its shift to become a leading digital retailer
We were involved in evaluating several early-stage territories which ranged from an extension of the 'Alien' campaign through to more disruptive work. One of the research challenges was to keep consumers firmly focused on the future potential for Argos, not on what they currently thought of the brand
We supported the brave ‘Get Set. Go Argos’ route as a perfect encapsulation of the new brand proposition and unequivocally signalling a new Argos
CSR worked on the global NPD and concept development of Persil's (OMO's) revolutionary new laundry detergent
We took a truly global approach to the research – getting into consumers' homes around the world to get a clear read on how to take the idea forward. Having established what consumers thought about using their current product, we gave them the new detergent to use
A mixed methodology of face to face and online research was used to build a holistic picture of the usage experience and really get under the skin of what the product was like to live with
The output was used to optimise the design and communications before the global launch
